Savoury snacks are enjoyed by consumers of all ages across Europe being consumed at various eating occasions. In France for example they are enjoyed as an aperitif whilst in Germany they are often eaten on social occasions with family and friends. In the UK, snacks are more often eaten on-the-go as a quick energy boost or a treat during the day.

In 2023, the retail value of the savoury snacks market in Europe amounted to around €40 billion with represent nearly 3.5% of the European food and beverages market.

The largest market for savoury snacks in Europe is in the UK which is estimated to be worth around €6 billion. Whilst the UK is one of the largest purchasers (per capita) of potato chips / crisps, savoury snacks and snack nuts, it is certainly not the largest. Consumers in the Netherlands, Norway and Spain for instance purchase more chips / crisps, savoury snacks and snack nuts (per capita) than UK consumers.

Consumption of savoury snacks across Europe varies from country to country but on average around 4kg are purchased per year per capita.