Intersnack has signed the European Snacks Association’s (ESA) pledge.

ESA has endorsed the EU Pledge commitments in order to help promote healthier snacking choices and balanced and balanced lifestyles amongst children.

Within this ESA Pledge Intersnack commits itself to do no direct advertising to children under 12 years of age on TV, print and internet, except for extruded and pelleted products which fulfil specific criteria:

# Per 100g Per 30g (single serve)
Energy 566 kcal 170 kcal
Saturated Fat ≤ 10% ≤ 10%
Sodium ≤ 900mg ≤ 270mg
Total Sugars ≤ 10g ≤ 3.3g

Furthermore Intersnack will not engage in any commercial communications related to savoury snacks products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.

Responsible Adversiting and children programme

www.responsible-advertising.org

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