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Sweet and Savoury Snacks - Market Snapshot - Sweden
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April 2015
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Sweet and savoury snacks grew by 4% to €745 million in 2014 in Sweden, according to Euromonitor International.

Chips/crisps remained the largest category with €273 million, followed by nuts which reached €198 million in 2014. Nuts also represents the fastest growing snack category, followed by tortilla chips, recording 9% and 4% growth in the last five years, respectively.

 

Retail sales value - Sweden

OLW Sverige AB and Estrella AB (now part of the Intersnack Group) remained the two biggest manufacturers in sweet and savoury snacks during 2014. OLW remained in the number one spot with 31% of the retail value sales and Estrella remained in second place with 19%. The two companies are highly active in their product development, visible through nationwide commercials that also reach television, have a broad product portfolio and enjoy an extensive distribution.

Healthier living and the consumption of more natural food was one of the main impacting factors on sweet and savoury snacks in Sweden during 2014. Swedes’ newfound interest in genuine food and an increased knowledge of nutritional values sparked an increased demand for more natural snacks.

The forecast period is expected to see a continued focus on developing and marketing products as more genuine in their production process and reasonably healthy. Natural products will continue to show high growth over the forecast period and a development of nut mixes, nuts and fruit snacks that will be focused on health and sport usage are expected to see success and a higher value market share. Sweet and savoury snacks is estimated to see a 2% value CAGR at constant 2014 prices over the next five years, according to Euromonitor International.


If your company is member of ESA you can purchase the Sweet and Savoury Snacks in Sweden report from Euromonitor International and benefit from the 15% ESA member discount. Contact: Violetta Scola violetta.scola@euromonitor.com Euromonitor International +44(0)20 7251 8024 x3201


 
 
 
 
 
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