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spacerPRIORITIES
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Sensible Snacking
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Responsible Advertising
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Reformulation
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Food Labelling
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Food Safety
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Advertising & EU Pledge
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Intersnack


Intersnack has signed the European Snacks Association’s (ESA) pledge.

 

ESA has endorsed the EU Pledge commitments in order to help promote healthier snacking choices and balanced and balanced lifestyles amongst children.

 

Within this ESA Pledge Intersnack commits itself to do no direct advertising to children under 12 years of age on TV, print and internet, except for extruded and pelleted products which fulfil specific criteria:

 

  Per 100g

per 30g (single serve)

Energy

566 kcal

170 kcal

Saturated fat

≤ 10%

≤ 10%

Sodium

≤ 900mg

≤ 270mg

Total Sugars

≤ 10g

≤ 3.3g

 

Furthermore Intersnack will not engage in any commercial communications related to savoury snacks products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.

 

 

 


 
 
 
 
 
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More informationspacer
 

 

ESA advertising fact sheet
 
EU Pledge website
 
EU Pledge nutrition criteria white paper
 
EU Platform for Action on Diet, Physical Activity and Health website
 
Responsible Advertising and Children Programme
 
 
 
 
 
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Home | Contact | Disclaimer & Copyright Page Last Updated: 29/09/2016
 
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